Our Achievements


Bok Chee Yong
Bok holds a Bachelor of Science in Finance with honours from Saint Cloud State University, USA. Prior to joining ZJ, he gained experience in the financial services sector by performing mortgage transaction auditing as a Mortgage Specialist at Wells Fargo Bank. Bok is driven by his passion in investment banking and he has completed Level 1 of the CFA Program.



Chong Oi Yin
Oi Yin graduated with a Bachelor of Science (Honours) in Financial Mathematics from University Malaysia Terengganu. She has had 2 years working experience as a Business Analyst in consumer banking. Prior to that, she was also attached to an asset management company as an Analyst where she gained experience in investment research. She has completed Level 1 of the CFA Program.



Choong Khoong Liang, Danny
An accountant by training, Danny holds an MBA (Finance) from University of Hull, UK. His last position was with Standard Chartered Bank as Associate Director, Asian Fixed Income. Prior to that, he was Planning Advisor for Cemex Asia in Singapore, responsible for Asia/Africa region Strategic Business Development . He started his career with KPMG before joining Commerce International Merchant Bankers Berhad (CIMB), where he gained substantial experience in capital markets and debt restructuring.



Chua Chon Wee
Chon Wee joined ZJ Advisory in 2016. Prior to joining ZJ, he was with OCBC bank as an intern where he gained experience in financial sector. He has an honour degree in financial economics from Universiti Tunku Abdul Rahman and has passed the Chartered Financial Analyst (CFA) level 1 examination.


Kam Sin Lin, Celine
Celine is a Chartered Accountant (ACCA). Prior to joining ZJ, she was attached with Corporate Finance of CIMB Investment Bank for more than 10 years. She was involved in many large scale take-over offers, IPOs, restructuring exercise, cross-border M&As and private placement during her employment with CIMB. She was also involved in auditing for a few years prior to CIMB.


Khong Ho Ming
Ho Ming is a Chartered Accountant. He is also a Chartered Financial Analyst (CFA) charter holder and member of the Malaysian Institute of Accountants (MIA). He began his career in auditing with PricewaterhouseCoopers before moving to RHB Sakura Merchant Bankers Berhad (RHB), after 4 years, where he specialized in debt capital markets transactions. His forte lies in financial modelling.


Lim Beng Guan
Beng Guan holds a Bachelor of Accountancy Degree (Honours) from the University of Malaya. He gained extensive industry knowledge and skills while working in the Corporate Finance Department of Commerce International Merchant Bankers Berhad (CIMB), and as a General Manager of Corporate Affairs at a public listed company. His Corporate Finance expertise includes merger & acquisition, demerger exercises, corporate and debt restructuring, corporate takeovers, initial public offering (IPO) and fund raising.



Poi Koon Hwee
Poi is one of the founding members of ZJ Advisory, a licensed boutique corporate finance firm that specialises in mergers & acquisitions, debt paper issuances, project financing, IPOs, as well as equity research, and investor and media relations. He helps oversee the growth of ZJ Advisory, which has completed over 90 transactions amounting to approximately USD5.4 bn in value. ZJ Advisory has offices in Kuala Lumpur and Shanghai, and is a key member of the International Corporate Finance Network, with presence in Germany, India & the United States.

Prior to joining ZJ Advisory, he was attached with a foreign investment bank and held various positions in 2 local banking groups where he gained substantial experience in capital markets and debt restructuring. Poi graduated with a law degree from University of London (External) and holds a MBA from Charles Sturt University, Australia.


Tan Eng Choon
Eng Choon has over 15 years experience in internal and external audit, and financial management. He was one of the pioneers and Senior Manager of the Global Risk Management Solutions (GRMS) Division in PricewaterhouseCoopers Shanghai. He successfully grew the business and developed products/services for the China market. He also advise many MNCs on investment issues in China namely local regulations compliance, corporate governance, merger and acquisition deals, and Sarbanes Oxley S404. He holds a Bachelor degree in Accountancy. He is also a Malaysian CPA, fellow of Associatios of Chartered Certified Accountants, and a chartered member of the Institute of Internal Auditors- Malaysia Chapter. He started his career with Pricewaterhouse Coopers in Malaysia before relocating to China in 1998.


Yap Lih Meei
Lih Meei holds a Bachelor of Finance and Investment from Tunku Abdul Rahman University College. She is an Associate Member of FPAM and has completed CFP Certification Programme. She worked at ZJ Advisory for her internship programme.


Yong Chian Ping
Chian Ping is an Affiliate of Association of Chartered Certified Accountants (ACCA) and holds a Bachelor of Science (Honours) in Applied Accounting from Oxford Brookes University. Prior to joining ZJ, he was an auditor with Baker Tilly Monteiro Heng, where he gained experience in the areas of financial reporting, accounting, taxation and auditing.


Zhang, Bryan
Bryan graduated with a Master of Business Administration (MBA) from École des Ponts ParisTech (ENPC).  He brings more than 15 years of  experience in corporate finance, tax planning, mergers and acquisitions, business process reengineering and corporate management, He has extensive engagement in multinational companies being a Regional Manager for Carrefour (China) headquarter, InBev (China) headquarter and Metro (China) headquarter. Prior to joining ZJ, he was a Vice President at HMY Group. HMY Group is the international leader in design and equipment manufacturing.